Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its hugely popular tool which is used 57% of the 10,000 most popular websites on the currently, the list includes Twitter,myspace etc. GA tracks visitors & provides you useful information such as
- Traffic source: If it was direct traffic, Purchased traffic via Ads or some other source
- Information about Visitor: Their IP Address, country, Browser,time spend on site & lots of other information that could help you understand your visitors
- And lots of other such useful bits of information.
What GA could not track until recently was social engagement, if someone click Like button,tweets or shared your site on social network. How do you track it? by default that social media traffic would be shown as DIRECT traffic which is not what you want. But good news is Google analytics now support this and they are calling this _trackSocial method